A boutique marketing-measurement consultancy. We build rigorous, transparent measurement programs — open-source Marketing Mix Modelling, incrementality testing and marketing AI — so your budget decisions stop running on vibes.https://www.marketingintelligence.io/https://www.marketingintelligence.io/blog/geo-experiments-in-smaller-markets/https://www.marketingintelligence.io/blog/geo-experiments-in-smaller-markets/Geo-lift playbooks quietly assume you're testing in the US. Here's why they break in smaller European markets — and how to design experiments that hold up.Tue, 14 Jul 2026 00:00:00 GMTIncrementalityGeo-experimentsMarketing Intelligencehttps://www.marketingintelligence.io/blog/granularity-in-mmm/https://www.marketingintelligence.io/blog/granularity-in-mmm/More detail isn't more truth. Why slicing MMM data too finely destroys the signal — and how to find the "Goldilocks" granularity that actually drives decisions.Wed, 24 Jun 2026 00:00:00 GMTMMMMarketing Intelligencehttps://www.marketingintelligence.io/blog/bayesian-priors-in-mmm/https://www.marketingintelligence.io/blog/bayesian-priors-in-mmm/The "B-word" in marketing measurement, demystified: how Bayesian priors make MMMs actually work — and how they get abused to launder opinions as science.Sat, 06 Jun 2026 00:00:00 GMTMMMBayesianMarketing Intelligence