Marketing measurement, done right
We combine the best open-source measurement frameworks, AI automation and deep practitioner expertise — so your budget decisions stop running on vibes and start holding up in the boardroom.
Open-source MMM · Incrementality testing · AI for measurement · In-house or outsourced
Same channel. Four answers.
What’s the true ROAS of that channel?
…and next year’s budget is due to the board on Monday.
Trusted by marketing & data teams at
Sound familiar?
Most brands still waste a meaningful share of their marketing budget on bad measurement — and make the big calls on gut feel or methods they don’t fully trust.
We help marketers and executives build and maintain rigorous, reliable and transparent marketing-measurement programs — the kind you can actually defend to a CFO. In-house, outsourced, or somewhere in between.
€700m+
media spend measured & optimised
53
MMM production models deployed in the last 12 months
150+
geo-experiments designed & evaluated in the last 12 months
What we do
Engage us for one capability or the whole program. Either way, you work with senior practitioners — not a pyramid of juniors.
Start for free
We’d rather prove our worth than pitch it. Pick the entry point that fits where you are.
For qualifying brands, we design and run a geo-based incrementality test on one channel — real causal evidence, on us.
Learn moreA diagnostic first MMM on Google’s Meridian, plus a business-case review of whether MMM is right for you.
Learn more30 minutes with a senior practitioner to pressure-test how you measure today — no pitch, no obligation.
Learn moreWriting
Geo-lift playbooks quietly assume you're testing in the US. Here's why they break in smaller European markets — and how to design experiments that hold up.
Read article
More detail isn't more truth. Why slicing MMM data too finely destroys the signal — and how to find the "Goldilocks" granularity that actually drives decisions.
Read article
The "B-word" in marketing measurement, demystified: how Bayesian priors make MMMs actually work — and how they get abused to launder opinions as science.
Read articleBook a free 30-minute consultation. We’ll pressure-test how you measure today and show you what rigorous, board-defensible measurement would look like for your brand — no pitch deck, no obligation.