Free offer
A free Meridian MMM Proof-of-Concept
Before you commit to a full MMM program, find out whether it’s even the right tool for you. For qualifying brands, we run a business-case review, a data review and a first diagnostic model on Google’s open-source Meridian — free.
What’s included
Four steps from “should we?” to a first model
A structured, honest assessment — not a sales process dressed up as a discovery call.
MMM business-case review
- Does building an MMM even make sense — given your media mix, data history, business situation and current measurement maturity?
- A potential MMM ROI calculation and relevant benchmarks
- Your key media-effectiveness questions and use cases — can an MMM address them, and how well?
Data review
- Data availability and quality — media data, plus non-media data and controls
- Existing experiments / incrementality tests that could inform priors
- Concrete recommendations to improve your data collection and quality
MMM structural-form design
- Which KPI to model; one vs many models; one-off vs continuous; time-varying coefficients; funnel and geo hierarchies; long-term brand effects
- Which MMM framework best fits your use case — comparison and trade-offs
- Whether a default implementation is enough, or serious customisation is needed
A first, diagnostic MMM
- A Proof-of-Concept implementation on Google’s Meridian
- A directional, first-look model to validate the approach and surface issues early
One honest disclaimer
The PoC output is not a production-grade MMM. It’s a diagnostic, directional first version — great for validating the approach and your data, but it should not be used to make budget reallocations. If the PoC looks promising, we’ll scope a proper production build together.
Apply
See if you qualify
A few details about your media and data, and we’ll tell you honestly whether an MMM PoC is worth running for you. Generally you should use at least 3-4 different marketing/media channels and spend at least 1 million EUR/USD per year on marketing
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We’ll be in touch within one business day.