Solutions
Everything you need to measure marketing well
From a single incrementality test to a continuously-refreshed MMM program and the data platform behind it — engage us for one piece or the whole thing.
Marketing Mix Modelling
Open-source MMM you can actually inspect, validate and trust — built and customized for your business, not sold as a black box.
- MMM on top open-source frameworks (PyMC, Meridian, Robyn)
- Continuous MMM with weekly / monthly / quarterly refreshes
- Rigorous model validation + model credibility framework
- Complex MMM use cases: nested models, channel interactions, time-varying coefficients, long-term brand effects
- Scenario planning & budget optimisation (cross-channel, cross-geo, cross-portfolio), fully custom optimization use cases
- Results activation + integration with planning and your martech stack
- Migration from 3rd-party / closed-source MMM to open source
- MMM program governance & full lifecycle
- Scaled MMM delivery for companies needing tens or hundreds of models
Advanced Measurement
Causal evidence and method synthesis — so you stop arguing about which tool is right and start triangulating the truth.
- Geo-experiments and incrementality tests
- Triangulation and method synthesis (MMM, experiments, attribution)
- Custom multi-touch attribution modelling in complex use cases
- Marketing measurement maturity assessment
- Promotions impact measurement
- Pricing-change impact analysis
- Strategic scenario modeling
Measurement Practice
Measurement is a capability, not a one-off deliverable. We help you build the culture, skills and processes to own it.
- Effectiveness culture in marketing & change management
- Marketing measurement as a company function, not a one-off project
- Build-out of your in-house measurement capabilities
- Benchmarking vs industry standards / peers
- CMO support for data-informed, board-defensible decisions
- Internal team training and knowledge sharing
- Activation: from dashboards to better decisions and automated systems
Marketing AI + Data Engineering
The data foundations and AI that make modern measurement possible — and increasingly, automatic.
- Marketing & media data lakes / data warehouses - data foundation your marketing team, agents and measurement can rely on
- Tailored AI agents & multi-agent systems development and deployment - esp for marketing optimisation, decision automation + measurement use cases. Anthropic, OpenAI, Google/ADK stacks
- Data-collection systems (pricing, competition, market, promotions, external factors, influencers/content creators,...)
- Data visualisation - DataStudio, Tableau, PowerBI, custom web applications + dashboards
- GCP + Azure cloud + data engineering
Not sure where to start?
Tell us how you measure today and we’ll point you to the highest-leverage next step — often one of our free offers. No obligation.