About
Measurement done right.
Marketing Intelligence is a marketing measurement and data consultancy focused on one thing: helping brands measure marketing well enough to bet real money on the answer.
Why we exist
Most measurement is theatre. We do the real thing.
The industry is full of black-box attribution, vanity dashboards and MMM vendors who’d rather you didn’t look too closely. Meanwhile marketers make seven-figure budget calls on numbers nobody fully trusts.
We started Marketing Intelligence to be the opposite of that: a senior team that builds measurement on open-source foundations, triangulates across methods, and explains every result in plain language. We’re based in Central Europe and work with ambitious brands who care more about being right than being reassured.
We’re opinionated, and we’ll tell you when MMM isn’t the answer, when a test won’t be conclusive, or when your data isn’t ready yet. That honesty is the whole point.
How we think
Principles we don’t bend on
Open source over black boxes
We build on PyMC, Meridian, Robyn, GeoLift, CausalPy and others — so you can inspect, validate and own the model, not just rent a number.
Triangulate, don’t cherry-pick
No single method is the ultimate answer. We combine MMM, experiments and attribution and tell you where they agree — and where they don’t and which to use in for that specific question.
Senior people, small teams
You work directly with practitioners who’ve built this before many times, not a pyramid of juniors learning on your budget.
Board-defensible or it doesn’t ship
If you can’t explain a result to your CFO with confidence, it isn’t finished. Rigour and transparency over slick dashboards.
Stop budgeting on vibes.
Book a free 30-minute consultation. We’ll pressure-test how you measure today and show you what rigorous, board-defensible measurement would look like for your brand — no pitch deck, no obligation.